Jul
07
CreditCards.com Domain Name Purchased for $2.75 Million
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Web Site Aggregates Offers From Leading U.S. Credit Card Companies
AUSTIN, TX — (MARKET WIRE) — 07/20/2004 — CreditCards.com, the domain name, has been purchased for $2.75 million by ClickSuccess, L.P., an Austin-based firm specializing in marketing financial products online. The purchase, announced today, represents the fifth highest selling price for a domain name on record. The site allows consumers to shop, compare and apply for leading credit card offers based on selected criteria, including interest rates, cash-back offers and frequent flyer reward programs.
CreditCards.com, through agreements with leading financial institutions, enables consumers to evaluate the multitude of credit card offers available today.
CreditCards.com provides visitors with information and overviews on the U.S.’s leading credit cards. Consumers can easily compare offers side-by-side based on the lowest interest rates, balance transfer and rewards programs. In addition, the site provides helpful articles and news on issues important to credit management. CreditCards.com creates an intelligent and easy-to-use way to compare and apply for credit cards online.
“CreditCards.com seeks to be a comprehensive source for helping consumers determine which credit card best suits their needs by enabling them to shop and compare offers,” stated Dan Smith, President and CEO of CreditCards.com and ClickSuccess. “We purchased the URL in order to provide consumers with a prime resource for researching and applying for credit cards online. We believe it represents the single best location on the Internet for our services and we’re very excited about the URL’s natural popularity by individuals seeking information on credit cards.”
Credit cards are so prevalent that more than two-thirds of American households have at least one, and the average household is estimated to carry approximately $8400.00 in credit card debt, according to CardWeb.com Inc. In addition, a Gallup Poll conducted in April of 2004 finds that just over half of Americans surveyed have at least one credit card they do not pay off in full each month. The report found that the average consumer often employs credit lines as short-term loans. In response to the exceedingly high demand by consumers for more credit options, companies have developed a plethora of offers. CreditCards.com, a free service to consumers, aggregates offers and information from the U.S.’s leading credit card companies into a searchable and easy to navigate web site.
About CreditCards.com, L.P.
CreditCards.com, L.P., based in Austin, Texas, is a website where consumers can shop, compare and apply for credit cards online. Consumers can easily search for a credit card offer based on selected criteria, including interest rates, rewards programs, airline frequent flyer programs and cash-back incentives. The site brings together offers from the U.S.’s leading credit card companies and aggregates the data in one place. CreditCards.com’s goal is to provide unbiased information and overviews on hundreds of cards, enabling consumers to conveniently comparison shop for credit card offers online.